FEATURE: HOW TO: Set Up an Online Resume by Mashable’s Erica Swallow


In a job market flooded with black and white, pen and paper resumes what are you doing to stand out among the competition?  I believe many of us feel that sending our traditional resume to careers@ jobs@ and info@ is essentially a submission into a vast sea of applicants just like you.

It’s time to step outside of the box in an age where tech rules!

Erica Swallow is an Associate Editor of Partner Content at Mashable who most recently posted HOW TO: Set Up an Online Resume.
As a recent grad searching for my first gig I found this article to be insightful, so I decided to feature on my own blog site/e-portfolio.

5 Memorial Day Weekend Must Haves by Jerry Rizzo


It’s Memorial Day Weekend at last and oh how sweet it is to be on the heels of summertime once again.  Whether you’re cutting out of the office early to venture into the wilderness or you played hooky to beat the traffic down to Sandy Hook, there are a few common things that all of us look forward to indulging in every Memorial Day Weekend.

I’ve compiled a short, but vital list of must haves for having the ideal Memorial Day Weekend.


You already know what’s on the menu this weekend.  Something sweet. Something spicy. There’s something for everyone when the charcoal is lit.  From brats to burgers, there’s never a better time to feast on good grillin’ than Memorial Day Weekend. www.grilling.com is a great site for grille masters to round-up a few recipes that will really wow the crowd this weekend.


Now’s your chance to show off that hard earned beach bod or lack there of, but either way who cares? It’s time to heat the beach or “the shore” to some.  It’s time to open up the old beach house, kick back, turn up the Tom Petty and relax.  The sights and sounds of the ocean grant instant clarity after a long time apart.


Mother Nature’s nectar.  Nothing beats a cold brew or two (or twenty for some). Before you purchase your usual light beers this Memorial Day, consider investing in some of these Summer ales.  Your taste buds will thank you.  One of my personal favorites is Shock Top’s Raspberry Wheat Belgian-Style Ale. Dare to be bold in your beer selection this weekend and always drink responsibly.

Yard Games.

Here’s a list of yard games to get your party started this weekend.  Best of luck to you cornholin’ maniacs!  I heard Aunt Millie has been working on her underhand toss in the off-season.

Live Music.

Nothing like live outdoor music to tap your feet to in the Summertime.  Whether it’s a local act or Prince himself make it a point to take in some tunes this weekend.  With that said, I am going to leave you with one of my all-time favorite Summertime feel good anthems.  Ladies and gentleman, the Zac Brown Band live!!! (Applause)


Recent Grads: Are You Prepared to Talk Money? by Jerry Rizzo


Over the last few weeks I’ve been posting tips and prep strategies for recent grads in landing their first gig in the “real world”.  So what happens when you get the call up to the big leagues for an interview?

I’m sure at this point many of you  have a well rehearsed arsenal of responses for almost every interview question a recruiter can rifle at you.  Describe yourself, strengths and weaknesses, yatta, yatta, yatta.  Got anymore brain busters? Actually yes. What are your salary expectations?


This question is loaded and should be one all recent grads are prepared to answer in order to (1) increase your employment chances and (2) receive a fair starting salary.

You just graduated, how are you supposed to know what you are worth? Most recent grads just want to be able afford a decent apartment downtown, groceries, gas and a few brews on Friday night.

Your best strategy is to fend off this question as elegantly as possible and have the interviewer be the first to issue a figure in the conversation.  More times than not the person who gives the first number creates the floor. If you are the first to give a figure, you have already lost.

Your objective is to have the interviewer expose the salary range they are able to offer, so stand your ground.

Here are a few question and response scenarios that should help give you an idea on what to expect when the topic arises during an actual interview.

What salary range are you looking for?
“Let’s talk about the job requirements and expectations first, so I can get a sense of what you need.” That’s a soft answer to a soft way to ask the question.

(The following scenarios were featured in an article by Penelope Trunk at blog.penelopetrunk.com)

What did you make at your last job?
“This position is not exactly the same as my last job. So let’s discuss what my responsibilities would be here and then determine a fair salary for this job.” It’s hard to argue with words like “fair” and “responsibilities”—you’re earning respect with this one.

What are you expecting to make in terms of salary?
“I am interested in finding a job that is a good fit for me. I’m sure whatever salary you’re paying is consistent with the rest of the market.” In other words, I respect myself and I want to think I can respect this company.

I need to know what salary you want in order to make you an offer. Can you tell me a range?
“I’d appreciate it if you could make me an offer based on whatever you have budgeted for this position and we can go from there.” This is a pretty direct response, so using words like “appreciate” focuses on drawing out the interviewer’s better qualities instead of her tougher side.

Why don’t you want to give your salary requirements?
“I think you have a good idea of what this position is worth to your company, and that’s important information for me to know.” Enough dancing–this is one last attempt to force you to give the number first. Hold your line here and you win.

I hope you feel a little more prepared in fielding questions regarding salary as a recent grad.  It’s also a definite highlight for interviewers if you can answer this question like a pro.

All the best!

The seven most useful new social media tools of 2011 (so far)


By: Adam Vincenzini, Adam is PR Daily’s contributing editor. A version of this story first appeared on his blog Comms Corner.

It’s almost June which means crowning the year’s biggest and best social media tools is a little more acceptable than it would have been in January!

The following new tools are truly the cream of the crop, allowing you to save time and money in the creation and delivery of digital content.
And, once you have given these a go, share your experiences with us in the comments section at the end.


7/11 – Useful Tools Special

  1. AppMakr.com – A free ‘drag and drop’ tool to create your own mobile apps on iPhone, Windows and Android. This is a game changer and might signal the full arrival of mass mobile media.
  2. IconSeeker.com – Social media icons come in all shapes and sizes but finding the ones to suit your site can sometimes be a challenge. IconSeeker solves this problem in a simple and clean way. Nice.
  3. Panabee.com – This allows you to search for available web domains by desired address or via associated keywords – so, so handy!
  4. Quixey.com – This delivers a ‘Google for apps’ search engine, narrowing your search results down by mobile, web and social network app solutions.
  5. Vanity URLs – This neat tool helps you check out the availability of Facebook URLs in a matter of seconds. Lovely.
  6. Bufferapp.com – The increasingly popular Bufferapp tool makes the process of sharing great content on Twitter really simple by automatically queuing up your tweets for distribution in your behalf.
  7. PeerIndex.net – When used properly (i.e. when trying to get an initial feel of key conversation drivers in a particular field) PeerIndex is a pretty handy tool that is worth having in your toolkit.

Tips for Staying PR Sharp by Jerry Rizzo


You did it!  Congratulations on your graduation!  This is undoubtedly one of the most proud moments in your life. As the excitement of your hard earned and long anticipated graduation day subsides some of you may be feeling a little bit lost and uncertain.  For public relations grads who are not immediately entering the field, this down time presents an opportunity to maintain and develop your skills amid your persistent job search.

Read! Read! Read!

Reading the news daily is the key to staying in the PR loop.  There are tons of online PR focused sources to make part of your daily reading menu and almost every one of them comes in the form of an iPhone/iPad app.  It’s also helpful to stay in the tech and gadget loop as well as the two industries become further infused.  I’ve included a few links to good starter sources that include both PR and Tech news.  Be sure to follow their accounts on Twitter as well.  Staying current will be important throughout your professional career, so why not start now?




Blog and Microblog Daily

If you haven’t established yourself as a blogger or microblogger at this point, now is a great time to do so.  Your daily reading will help you generate some interesting content.  Create a blog that is genuine and relevant.  A lot of employers value avid bloggers and it doesn’t hurt to direct a potential employer to your blog site to view your posts.  You will be essentially knocking out three birds with one stone by blogging.   You will  be developing your blog, writing skills and understanding of current public relations topics.

Microblogging (Twitter, Tumblr., Plurk, etc…) is a great way to view news and participate in PR dialogue with the pros.  It’s also good to establish a credible presence on Web 2.0 by optimizing your profile with interesting and thought provoking content.  Employers also value social media sponges due to the results the social web has yielded in the last few years.

Pro Bono Publico

There are plenty of local non-profit organizations that would appreciate your skills.  Working with a local non-profit is a great way to give back and stay sharp.  Pitch local media about the great things that a local non-profit is doing or help them create a stronger online presence.  You may even find yourself going as far as helping plan an event.  By putting your skills to work you will be able to strengthen and gauge the areas where you want to improve.

Practice makes perfect, so if you find yourself in limbo these next few months use these tips to stay PR sharp in the meantime.