Don’t get an SUI (socializing under the influence) this summer! by Hillary Till

Submitted to by Hillary Till on Thu, 06/23/2011 – 9:22am

School is out for the summer which usually means lots of BBQs, swimming, and late fun nights.  I am a big supporter of students taking advantage of the summer break and cutting loose. Classes can be very stressful and having a break for a few months was always a chance for me to cut loose and relax.

With that being said, I think this is the perfect time to talk about the consequences of using social media after partaking in a few too many adult beverages.

Now, let’s all be honest: we’ve all done it. I’ve done it, my friends have done it, and my family members have done it. Sometimes it can be funny and clever, other times it can make zero sense and stir up some major drama. Here are reasons why you should be careful and how to cover your butt if you SUI.

First of all, it’s a bad idea.  Whenever we’re under the influence (at least this has been my experience) we think every sentence that comes out of our mouth is pure philosophy.  However, usually when we wake up the next day grabbing our throbbing heads or stomachs, we think, “what the heck was I talking about last night?” These conversations more than likely take place with good company and friends who will tease you about it for a week then drop it.

However, now with smart phones and easy access to social media, we are sometimes sharing these “engaging” conversations with the whole entire world.  So, when you send out a tweet or Facebook status update after a few too many, EVERYONE can see it—not just friends and family who will laugh it off. This means employers, future employers, grandmas, parents, teachers, professors, and even kittens can see your obviously drunk babble.

Yes, I am being a little dramatic and harsh but that’s because this is important stuff.  The solution is simple: put the phone or computer down, make a frozen pizza and pass out.

Seriously, your headache will be much worse when you realize the next morning you’ve shared with all of your followers that you just puked in the parking lot.

Let’s look at an actual example of an SUI.  A few months ago, this was tweeted by someone who ran the American Red Cross Twitter account: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer….when we drink we do it right #gettngslizzerd.” Sometimes, tweeting under the influence can mean tweeting under your work account rather than your personal one.  Imagine waking up to that headache!

Now, if you have made a drunken mistake, just apologize and make sure it never happens again. People forgive and forget easier when an apology is made and the mistake is doesn’t occur again.

We’re all human and we all make mistakes. If you mess up and make an SUI, don’t beat yourself up over it. Apologize and move on.   Don’t make it a habit and be careful. Always remember that every one can see your tweets and statuses online. Have fun, be safe and leave the social media jabber for the sober hours.

Learn more about the author at 

Integration 101: What’s Fueling Your Feed? by Jerry Rizzo


I’ve been frequently asked when I tell people about my interest in the social web, “How do you find the time?” or “What do you post?”.  To avoid delving into deep detail about my social media strategy I typically respond with “It doesn’t take much time” or “I post all sorts of stuff”.  The truth is that I’ve used cross platform integration to fuel my social media feeds.  When done correctly you can generate interesting content for your feed in your sleep.  Literally.


Auto-connect to:, WordPress, Tumblr. and LinkedIn


Auto-connect to: Twitter


Auto-connect to: Twitter


Auto-connect to: Tumblr. and StumbleUpon


Auto-connect to: Twitter


Auto-connect to: None

Auto-connect to: Twitter (Will post in your sleep. Told ya.)


 Auto-connect to: None.  I’ve found that Facebook integration is tough.  Too much content and your audience tunes out or un-friends you.  Still searching for the perfect way to fuel my Facebook feed.

How to Use Twitter to Improve Your Visibility and Reputation

This article by Stacy Kinney hits the nail on the head in regards to making your Twitter work for you.  I blogged on this topic and how recent grads could apply it to their job search several weeks ago, but Ms. Kinney narrows it down so well.  Learn more about the author at
June 16, 2011 | Author stacykinney

Your Prospects Are On Twitter

Twitter is one of the world’s largest and most productive marketing tools. Careful use of Twitter can improve your visibility and reputation in the digital world. Twitter is perfect for a number of things including selling yourself to a potential employer and promoting a product or a web site.

The social media site has the potential to make you or your product known worldwide in a matter of minutes or days if used correctly. The right tweet at the right time will be read by millions of people worldwide and, if properly planned, can produce the attention and web traffic you are striving for.
Twitter Money
Like everything else, though, it takes thought, preparation, and planning to improve your visibility and reputation on Twitter.

Differentiate Yourself from the Crowd on Twitter

An effective Twitter marketing strategy requires that you know differentiate yourself from your competition. If you are selling yourself as a prospective employee do not just post a resume. Post your accomplishments as well. Post tweets that prove you are the best choice for the open position. For example, show that you understand how new developments in technology will affect your industry.

For those selling products or services, stand out from your competition by sharing how your product can help prospects achieve their goals. Look at what your competition is doing and think of ways you can do things differently. Partner with people that are in the same industry who are willing to promote your business or service on their twitter page.

Think Before You Tweet

Many people have scared away prospective employers and customers by tweeting before thinking. Even if they didn’t mean to be offensive, the way they worded their tweet gave a negative impression.

Carefully consider what you are tweeting and the reaction you want to elicit from your audience. Every word is judged by every reader. You want to make the best possible impression on the most readers. This takes careful planning because you only have a few words to get your message out there with.

Choose Your Twitter Friends Wisely

Do your homework about friends. Look up people that can assist you with your goals. For example, connect with potential employers or people who can help you in your job search and invite them to be friends. Look for people who can use your product or service as well as partners that would be willing to promote you service on their Twitter page.

Defriend advertisers, lost souls, relationship seekers, and anyone else who does not support your purpose for being on the social networking site. Get the garbage off your wall.

Maintain Your Twitter Profile

Regular maintenance of your account is essential to using to Twitter to improve your reputation or further your marketing goals. Respond to tweets and direct messages sent to your by others. Ignore the spam. Ask people that are your customers or supporters to retweet your best tweets.

Twitter is a numbers game and you need good planning, a definite goal, and regular maintenance to increase your chances of success in promoting yourself and your business. Knowing what you want to get out of Twitter, making a small number of well-planned tweets, finding the right friends, and regular maintenance of your Twitter page will improve your chances of attracting the right kind of attention.

Social media marketing is a large and growing industry that it is difficult to know exactly where to start. Save yourself some time and aggravation by downloading my social media checklist (form in sidebar). I love helping people to succeed so call me for a free consultation on the best way to use internet marketing tools, like Twitter, to increase your brand visibility and value.

Recent Grads: Tips for Your PR Job Search by Jerry Rizzo


Let’s face it, searching for a job is no fun.  Job searching requires ample attention that we sometimes do not have to give.  There is no easy way around job searching, but there are a few things we can do to assure our efforts are worth the while.

First things first.

Have all of your materials (resume, cover letter and professional references) on stand-by and ready for submission to online applications.  Having your materials ready will save you lots of time.  I personally keep my materials saved to my desktop for easy access.

Make it a habit.

Shower. Coffee. Search. Repeat.  Job searching and applying daily is key in landing interviews and potentially your first PR gig.  Create your personal “search circuit” or your go-to PR job posting sites.  Be sure to visit these sites and tap your social networks daily for the most recent posts.  It’s easy enough to browse postings over a cup of joe at the kitchen counter.

Try these top sites:

Try these hashtags on Twitter: #PRJobs #PRIntern #PRCareers

Be first.

StartWire has recently released a study emphasizing the importance being one of the first applicants to a job posting.  StartWire reports that among those hired 27% applied within the first two days after a job was posted. Nearly 50% of the hires were applicants who applied within the first week and approximately 75% of all hired candidates applied within three weeks.

When it comes to applying to a job there should be little debate and lag time.  The longer you wait the further the opportunity drifts to sea.  Be sure to search the most recently posted positions in order to increase your chances of getting hired.

Slim your search.

There are lots and lots of positions out there on the world wide web, but it’s not conducive to your job search goals to apply to each and everyone that appears.  Take into consideration the nature of the work, your skills, company culture and your short and long-term career goals.  There is no doubt in my mind that we can all find jobs, but our challenge is to find the position that best suites our skills in an organization that will allow us to develop professionally.

Environment and attitude.

Tackle each job search session with a headstrong, positive attitude.  A positive attitude will transpire into a more concise job search and it will allow you to be more effective when addressing a potential employer about a position.

Set yourself up in an environment that grants you clarity and focus for your search.  In your space you will be able to better map out, monitor,  and further develop you job search.

  • Find a private room or an area in a room that you can devote solely to your job search.
  •  Grant yourself plenty of desk space to keep organized with.
  • Keeping your space neat and clear will keep your brain the same.