I’ve been frequently asked when I tell people about my interest in the social web, “How do you find the time?” or “What do you post?”. To avoid delving into deep detail about my social media strategy I typically respond with “It doesn’t take much time” or “I post all sorts of stuff”. The truth is that I’ve used cross platform integration to fuel my social media feeds. When done correctly you can generate interesting content for your feed in your sleep. Literally.