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This may be a bit excessive for a blog post about how a small Twitter interaction influenced a purchasing decision, but I think it’s an important lesson for some brands. Follow the chain of tweets below to see how a little social listening paid off for the Able Baker bakery and coffee shop in Maplewood, NJ.

Personal touch matters.

I know the payoff is only about five bucks today, but I had a positive experience and would consider the Able Baker first if I was in the market for gourmet pastries, cakes, you name it.

10 Apps for 10 Types of People This Summer

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I’ve scoured the Apple and Android marketplaces for the quintessential apps for whatever your  calling may be this season. Here’s your green light to dump the Doodle Jump and pick up one or all of these top picks.

The Outdoorsman – Oh, Ranger! ParkFinder (Free)

130512_OhRangerAppCategory: Travel
Updated: Apr 11, 2013
Version: 1.2.7
Size: 58.1 MB
Seller: American Park Network

Need your fix of fresh air or frisbee golf this summer? Look no further. Oh, Ranger! ParkFinder app for iPhone and Android will get you to the country’s favorite national parks and public lands in no time. The app was developed by the American Park Network the leading publisher of visitor guides for national parks for more than two decades. App Store | Google Play

The Concert and Festival Freebird- Banjo (Free)

mzl.xxhqjaqz.175x175-75Category: Social Networking
Updated: Mar 06, 2013
Version: 3.3
Size: 15.9 MB
Seller: DPSquared Inc

You better tie that bandana tight my dear Deadheads, because Banjo is bound to blow your hair back when you get access to all of the top images, videos and posts from the biggest events this summer. Can’t make it to Firefly, because you already broke the bank on Bonnaroo? Missed Petty, because you were too busy being wooed by Wilco? No prob! Banjo aggregates the top content right to your mobile device and has a stellar search function for finding Fatoumata Diawara. App Store | Google Play

VIEW THE COMPLETE LIST HERE: http://goo.gl/PhVqP

@Tide cleans up on Twitter on NFL draft night

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If you want a lesson in real-time social media marketing and web content creation, check out what @Tide was up to last night during the 2013 NFL Draft. As team’s drafted their next superstar the creative & digital crew over at Tide was busy at work crafting these bad boys to fire out into the Twitterverse…

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Fans were amped to see the newest member of their team as the #AboutOurColors hashtag achieved over 12,000 shares on Twitter overnight.  The made-for-Twitter campaign opted to incorporate a shortened bit.ly link to a Flickr gallery  rather than use independent image hosting service TwitPic, so users could view and download the player graphics. Tweets were sent from the @Tide account and then sent on draftee accounts.

Despite the planning and coordinating that I imagine went into it all, the effort goes to show that there is big-time winning happening in digital content on the real-time front.

Not everyone was impressed by @Tide last night…Click Here

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Complete Tide #AboutOurColors Gallery

Get started with blues guitar with these two iPhone apps

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Despite my admiration for guitar and the delta blues, I don’t usually write about it, but I’ve recently found success in fine tuning my blues guitar playing with the help of two iPhone apps.

If you’re looking to jump head first into blues guitar or simply revisit familiar B.B. King and Cash licks, you’re going to want to download the following apps for iOS:

PanoTuner
Beginner Guitar by GuitarJamz

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PanoTuner is a very quick way to get your guitar tuned where it needs to start . Tuning is always a pain, but this app makes it seemless.

GuitarJamz beginner lessons app will get you up and running on in a few days. The app’s “host” Marty Schwartz talks you through essential chords and strumming patterns. With just a few lessons under your belt you have enough material to play and practice with.

I realized this app or the content within it was special when I drilled into sections that introduced users to highly recognizable blues styles and patterns.

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In the last couple of days I’ve been able to learn new licks and learn some simple essentials.

I felt so strongly about these two apps that I hammered out this post using WordPress (a great app for another day’s post) mobile over breakfast.

The New Myspace and What it has to Offer Brands

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Welcome to the New Myspace! Gone are the days of feverishly stalking your latest crush, spending endless hours creating bulletins and filling out surveys that include the important questions such as “What was the last thing you touched?”

The new guys over there at Myspace have taken our old friend, added a dynamic user interface, loaded it with a robust music library and enhanced profiles to appeal to designers and musicians alike. By selecting your intended use upon registering, your New Myspace profile will enable the appropriate functions for you to do your thing (e.g. video upload for filmmakers and music upload for musicians).

Bigger and more brand friendly

Brands will have no complaints with the creative opportunity New Myspace’s 1600 x 1024 profile image yields. The new profile layout also features a 130-character allotment to describe yourself/brand.

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Despite the site being deeply rooted with it’s music browsing and sharing capabilities, users are still very much able to produce text (1024 character limit), photo and video posts that can be viewed on user’s connection feeds.  Posts can then easily be shared to Twitter and Facebook.

READ MORE