Dissolve Teaches Us to be Bold and Have a Little Fun

Video

Be bold. Stock footage provider Dissolve Inc (http://www.dissolve.com) wants to sell, so what do they do? They do just that by brilliantly poking fun at their own business.

The video above was created using all of Dissolve’s footage and was written by Kendra Eash for McSweeney’s Internet Tendency. McSweeney’s is a San Fran based publishing company that also operates as a daily humor website.

Read Eash’s complete poem below. The link to the site follows.

THIS IS A
GENERIC
BRAND
VIDEO.

BY KENDRA EASH

- – - -
We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.

Science
Is doing lots of stuff
That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA.

There are a shitload of people in the world
Especially in India
See how we’re part of the global economy?
Look at these farmers in China.

But we also do business in the U.S.A.
Or want you to think we do.
Check out this wind energy thing in Indiana,
And this blue collar guy with dirt on his face.
Phew.

Also, we care about the environment, loosely.
Here’s some powerful, rushing water
And people planting trees.
Our policies could be related to these panoramic views of Costa Rica.

In today’s high speed environment,
Stop motion footage of a city at night
With cars turning quickly
Makes you think about doing things efficiently
And time passing.

Lest you think we’re a faceless entity,
Look at all these attractive people.
Here’s some of them talking and laughing
And close-ups of hands passing canned goods to each other
In a setting that evokes community service.

Equality,
Innovation,
Honesty
And advancement
Are all words we chose from a list.

Our profits
are awe-inspiring.
Like this guy who’s looking up and pointing
At a skyscraper or a kite
While smiling and explaining something to his child.

Using a specific ratio
of Asian people to Black people to Women to White men
We want to make sure we represent your needs and interests
Or at least a version of your skin color
In our ads.

Did we put a baby in here?
What about an ethnic old man whose wrinkled smile represents
the happiness and wisdom of the poor?
Yep.

Source: http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video

My First Mobile jerryrizzo.com Post

Standard

This is my first time posting with the mobile WordPress app for the iPhone. The app so far has allowed me to easily view, edit and publish new blog posts. I don’t publish a ton of personal photos or personal thoughts in general, but I anticipate posting a lot more photos accompanied with brief reflections more frequently.

Here goes nothin’…

20110803-102152.jpg

Here’s an Instagram photo taken at Kotatsu in Ardmore (Suburb of Philadelphia). This was an awesome meal and experience with my family. It’s rare that I sit down with so many members of my family, but I appreciate and relish every chance I do get to.