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This may be a bit excessive for a blog post about how a small Twitter interaction influenced a purchasing decision, but I think it’s an important lesson for some brands. Follow the chain of tweets below to see how a little social listening paid off for the Able Baker bakery and coffee shop in Maplewood, NJ.

Personal touch matters.

I know the payoff is only about five bucks today, but I had a positive experience and would consider the Able Baker first if I was in the market for gourmet pastries, cakes, you name it.

@Tide cleans up on Twitter on NFL draft night

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If you want a lesson in real-time social media marketing and web content creation, check out what @Tide was up to last night during the 2013 NFL Draft. As team’s drafted their next superstar the creative & digital crew over at Tide was busy at work crafting these bad boys to fire out into the Twitterverse…

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Fans were amped to see the newest member of their team as the #AboutOurColors hashtag achieved over 12,000 shares on Twitter overnight.  The made-for-Twitter campaign opted to incorporate a shortened bit.ly link to a Flickr gallery  rather than use independent image hosting service TwitPic, so users could view and download the player graphics. Tweets were sent from the @Tide account and then sent on draftee accounts.

Despite the planning and coordinating that I imagine went into it all, the effort goes to show that there is big-time winning happening in digital content on the real-time front.

Not everyone was impressed by @Tide last night…Click Here

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Complete Tide #AboutOurColors Gallery

Featured: Conversation with MensHealth.com

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MensHealth.com’s Kasey Panetta recently caught up with me to poke my brain about social media and how it can be effective in searching for your next gig. I wanted to be clear in that optimizing social search is simple and puts the job search, CEO, and hiring managers at your fingertips. Kasey also called upon a few others with social savvy to weigh in on the topic.

Tweet Your Way to Your Dream Job

by Kasey Panetta

“just got a new suit. who wants 2 #hireme?”

Twitter may sometimes seem like a 140-character cesspool of celebrity gossip and teenage angst, but, if used correctly, it can be a killer job-hunting tool.

Just ask Jerry Rizzo, Social Media Coordinator for the Philadelphia 76ers, who used Twitter to make the connections to land his dream gig. When the Sixers—home of our favorite Men’s Health intern, Evan Turner—launched a contest to choose the team’s new mascot, Rizzo registered Twitter accounts for two of the final suggestions, @PhilEMoose and@BFranklinDogg, and started tweeting. Impressed with Rizzo’s entrepreneurial efforts, Sixers brass soon offered the amateur a plum social media job.

And Rizzo isn’t the only one using the site for a career boost: There were nearly 300 million mentions of jobs, job openings, and hiring opportunities on Twitter in 2012, according to the company.

But like any job search, tweeting for employment is still a daunting task. So we enlisted the help of top career experts to come up with this 7-step plan to get you from @yourcouch to @thecorneroffice.

Step 1: Pick the Right Handle and Headshot
Create a handle that is reflective of who you are, but also professional, says Rich DeMatteo, co-founder of Bad Rhino, Inc., a Philadelphia-based social media marketing agency. It’s probably easiest to use your name—particularly if you’re in a more traditional field—but if you’re trying to brand yourself, tie it into your blog title or company name. As for the picture, a simple headshot (it doesn’t have to be professional) is best.

Step 2: Fill Your 160-Character Profile
Keep it memorable yet professional, and avoid long sentences, says DeMatteo. Make sure what you say makes sense for the industry and company you want to work for. For example, if you’re looking to work in accounting, be a little more formal.  Try “I’m John Smith. I have a CPA from XX University.” and link to your LinkedIn.  If you’re in graphic design, be a little quirky.  Try “John. Social Media. Peanut Butter and Banana Sandwiches.” with a link to your portfolio. Most importantly? Be transparent, says DeMatteo. You want to sound the way you actually are.

READ MORE

 

Social Media: Penn State’s Office of Social Media’s Geoff Rushton

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I recently caught up with Penn State Office of Social Media’s social media manager Geoff Rushton to talk social strategy, trends and how social media has aided Penn State University in crisis over the past year. Geoff is a Penn State Class of 2001 College of Communications graduate with a strong background in journalism, public relations and new media management.

Established in the fall of 2011, the Office of Social Media is keeping a pulse of what is going on in the social sphere on and off campus as well as providing guidance and collaboration for individuals or organizations who want to fine tune their social efforts.

“The great thing for us at Penn State is that there are a lot of people here to learn from.” said Geoff of the benefits of exploring social media on Penn State’s diverse campus.

Dear Old State’s social media following boasts nearly 350,000 members. It’s the responsibility of the Office of Social Media to keep up with, what Geoff referred to as, a “wealth of content” ranging from the College of Agricultural Science to the Clown Nose Club. He also noted the challenges that the surplus of content brings.

When crisis emerged in the past year at the University, millions all over the world weighed in over the social media airwaves to publicize their thoughts. Geoff explains the approach the Office of Social Media took to facilitating conversations, disseminating news,  and responding to questions surrounding the “white hot” issues via Penn State’s social channels.

To wrap my conversation with Geoff I asked him a couple questions about emerging trends he anticipates in the coming year and his thoughts on the current state of the social media workspace. Geoff explains how anyone can make social media part of their career.

A very big thank you to Geoff Rushton for his time and  insight.

Visual.ly Breaks Down Your Tweeting into a Fun Infographic

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While browsing a recent connection’s blog I discovered Visual.ly. Visual.ly allows you to easily create simple infographics from info and trends that it pulls from your own Twitter or Facebook accounts. As you can see below, the site pulled items such as number of followers, follow-back ratio and frequently used tags from my profile. I suggest giving it a go and see what you learn about your social media habits. Enjoy!